Los Angeles. She takes an artful approach to creating work that is both timeless and memorable. Her process is grounded in visual research, drawing from diverse artistic influences, cultural references, and design history, and refined through strategic, thoughtful execution, resulting in visual identities that resonate across every detail.
Whether developing a wordmark directing a shoot, or shaping a complete brand system, she brings clarity, character, and cohesion to every touchpoint.
Brand Strategy
Publication & Editorial Design
Packaging Design
Website Design
Signage & Way-finding
SERVICES — Visual Identity Design, Art Direction,
Website Design, Signage & Way-finding
Hotel Anna & Bel is a boutique hotel in Fishtown, Philadelphia, named after the intersection of Susquehanna and Belgrade streets. The brand narrative is based on two fictional sisters, Anna and Bel, inspired by the building's history as a former women’s asylum and later a retirement home.
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SERVICES — Visual Identity Design, Art Direction,
Website Design, Signage & Way-finding
The Wythe Hotel is a boutique property in Williamsburg, Brooklyn, housed in a restored 1901 cooperage that blends industrial charm with modern luxury. The website redesign aimed to translate the in-person character of the hotel into a digital experience, preserving the warmth, and personality of the space while introducing a clean, contemporary feel.
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AANIS is a jewelry concept I developed as a personal project to explore the intersection of myth, ritual, and form in contemporary adornment. The work was approached with an archival sensibility, drawing inspiration from ancient artifacts, architectural silhouettes, and the language of fashion houses that embrace restraint and nuance.
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SERVICES — Visual Identity Design, Art Direction, Signage & Way-finding
Set to become the first boutique hotel in downtown Hattiesburg, Mississippi. In close collaboration with the client and Cohere, I led the brand identity design and creative direction for the hotel, which reimagines two neighboring historic buildings and is slated to open in 2025.
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SERVICES — Visual Identity Design, Art Direction, Signage & Way-finding
Oceano, a James Beard-nominated coastal American restaurant in Lake Worth Beach, Florida, is known for its vibrant, locally sourced dishes and exceptional service.
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SERVICES — Visual Identity Design, Art Direction, Web Design
The Morris Proper, opened in June 2025, is a restaurant featuring an expansive open kitchen and a 360-degree bar, operated by the New Jersey-based Chelsea Hospitality Group.
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SERVICES — Visual Identity Design, Art Direction
Created by partners Aaron Lewis and Shontel Horne, Bonde Mercado is a retail, events, and community concept that links local, regional, and global concepts .
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SERVICES — Visual Identity Design, Packaging, Art Direction
Le Zette is a modern take on Ayran,a savory, probiotic-rich yogurt drink inspired by a trip to Turkey and reimagined for a new audience.
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SERVICES — Visual Identity Design, Art Direction, Signage
The Francis Hotel is a boutique hospitality concept housed in a 19th-century residence in Kennett Square, Pennsylvania. The brand identity strikes a balance between historical charm and modern-day appeal, designed to feel both timeless and fresh.
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SERVICES — Visual Identity Design, Art Direction, Signage
Josefina, from James Beard semifinalist David Zamudio, brings Spanish cuisine to Balitmore. The visual identity captures its vibrant, passionate personality, with a hand-written signature logo, as if written by Josefina herself.
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SERVICES — Visual Identity Design, Art Direction
When crafting the brand identity for Post Haste, we delved into elements of folk science, music, art, and design movements, blending them seamlessly in a down-to-earth yet contemplative atmosphere. Amidst the hustle and bustle of daily life, patrons have discovered solace in the unique experience offered by Post Haste.
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