Work
Profile
About
VICTORIA COSTA is a graphic designer and art director based in 
Los Angeles. She takes an artful approach to creating work that is both timeless and memorable. Her process is grounded in visual research, drawing from diverse artistic influences, cultural references, and design history, and refined through strategic, thoughtful execution, resulting in visual identities that resonate across every detail.

Whether developing a wordmark directing a shoot, or shaping a complete brand system, she brings clarity, character, and cohesion to every touchpoint.








Capablities 
Visual Identity Design
Brand Strategy
Publication & Editorial Design
Packaging Design
Website Design
Signage & Way-finding






Contact Victoria@victoria-costa.com

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Hotel Anna & Bel
CLIENT— Lifehouse Hotels

SERVICES — Visual Identity Design, Art Direction,
Website Design, Signage & Way-finding


Hotel Anna & Bel is a boutique hotel in Fishtown, Philadelphia, named after the intersection of Susquehanna and Belgrade streets. The brand narrative is based on two fictional sisters, Anna and Bel, inspired by the building's history as a former women’s asylum and later a retirement home.

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WYTHE HOTEL
CLIENT— Wythe Hotel

SERVICES — Visual Identity Design, Art Direction,
Website Design, Signage & Way-finding


The Wythe Hotel is a boutique property in Williamsburg, Brooklyn, housed in a restored 1901 cooperage that blends industrial charm with modern luxury. The website redesign aimed to translate the in-person character of the hotel into a digital experience, preserving the warmth, and personality of the space while introducing a clean, contemporary feel.

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AANISE
CLIENT— Personal Project

AANIS is a jewelry concept I developed as a personal project to explore the intersection of myth, ritual, and form in contemporary adornment. The work was approached with an archival sensibility, drawing inspiration from ancient artifacts, architectural silhouettes, and the language of fashion houses that embrace restraint and nuance.

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The Juke HotelCLIENT— Morrisa Jenkins  

SERVICES — Visual Identity Design, Art Direction, Signage & Way-finding

Set to become the first boutique hotel in downtown Hattiesburg, Mississippi. In close collaboration with the client and Cohere, I led the brand identity design and creative direction for the hotel, which reimagines two neighboring historic buildings and is slated to open in 2025.


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OceanoCLIENT— Oceano Restaurant

SERVICES — Visual Identity Design,  Art Direction, Signage & Way-finding

Oceano, a James Beard-nominated coastal American restaurant in Lake Worth Beach, Florida, is known for its vibrant, locally sourced dishes and exceptional service.


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The Morris Proper
CLIENT— Chelsea Hospitality

SERVICES — Visual Identity Design,  Art Direction, Web Design

The Morris Proper, opened in June 2025, is a restaurant featuring an expansive open kitchen and a 360-degree bar, operated by the New Jersey-based Chelsea Hospitality Group.

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BONDE Mercado
CLIENT— Bonde Mercado

SERVICES — Visual Identity Design,  Art Direction

Created by partners Aaron Lewis and Shontel Horne, Bonde Mercado is a retail, events, and community concept that links local, regional, and global concepts .
 

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Le zette
CLIENT— Le zette

SERVICES — Visual Identity Design, Packaging,  Art Direction

Le Zette is a modern take on Ayran,a savory, probiotic-rich yogurt drink inspired by a trip to Turkey and reimagined for a new audience. 

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The Francis Hotel
CLIENT— Square Roots

SERVICES — Visual Identity Design,  Art Direction, Signage

The Francis Hotel is a boutique hospitality concept housed in a 19th-century residence in Kennett Square, Pennsylvania. The brand identity strikes a balance between historical charm and modern-day appeal, designed to feel both timeless and fresh.

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Josefina
CLIENT— David Zamudio

SERVICES — Visual Identity Design,  Art Direction, Signage

Josefina, from James Beard semifinalist David Zamudio, brings Spanish cuisine to Balitmore. The visual identity captures its vibrant, passionate personality, with a hand-written signature logo, as if written by Josefina herself.

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Post Haste
CLIENT— Third Space

SERVICES — Visual Identity Design,  Art Direction

When crafting the brand identity for Post Haste, we delved into elements of folk science, music, art, and design movements, blending them seamlessly in a down-to-earth yet contemplative atmosphere. Amidst the hustle and bustle of daily life, patrons have discovered solace in the unique experience offered by Post Haste. 

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